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Summer 23

Utopia

The Summer 2023 collection, titled Verão da Utopia, was born from the desire to escape the overwhelming pace of modern life and reconnect with the body, nature, and joy through movement. The creative process began with researching how utopian concepts—like freedom, lightness, and simplicity—could be expressed through sport-inspired fashion.

We focused on sports not as performance-driven activities, but as moments of liberation, mindfulness, and play. The idea was to design a collection that evokes the feeling of summer as a sanctuary: a time to disconnect from screens, obligations, and routines, and reconnect with spontaneity, the outdoors, and the joy of being present.

Graphic creative process

Campaign

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