Summer 23
Utopia
The Summer 2023 collection, titled Verão da Utopia, was born from the desire to escape the overwhelming pace of modern life and reconnect with the body, nature, and joy through movement. The creative process began with researching how utopian concepts—like freedom, lightness, and simplicity—could be expressed through sport-inspired fashion.
We focused on sports not as performance-driven activities, but as moments of liberation, mindfulness, and play. The idea was to design a collection that evokes the feeling of summer as a sanctuary: a time to disconnect from screens, obligations, and routines, and reconnect with spontaneity, the outdoors, and the joy of being present.
Our initial research explored the aesthetics of leisure sports like beach volleyball, surf, skating, and trail running, blended with retro resort and festival influences. The moodboards were filled with sunny color palettes, fluid lines, graphic prints, and natural textures—elements that express vitality, creativity, and calm all at once.
Graphic creative process
Together with my style team and my designer Luana Trevisani, we were able to bring and create a more fun and delicate aesthetic for some of the prints on our t-shirts.
Throughout the development, my role was to define the creative direction, support fabric and color choices, and help translate this emotional vision into wearable silhouettes. We worked with lightweight materials, breathable knits, mesh inserts, and bold color blocking to create pieces that feel playful, functional, and relaxed. Small details like contrast stitching and patch graphics added a personal, DIY energy to the garments—emphasizing individuality and freedom.
One of my main learnings was how to channel emotional concepts like “escape” and “utopia” into tangible, functional fashion. It was a challenge to balance the light, dreamy mood with the technical needs of active-inspired clothing. But this process taught me how powerful fashion can be in offering people not just comfort and style, but a shift in mindset—a reminder to slow down, move freely, and live the moment.
What my learning during this process?
Campaign
