Summer 24

D.O.S.E. (Dopamina, Ocitocina, Serotonina, Endorfina)

“The hormones of happiness as inspiration for emotional design.”

The D.O.S.E. collection was conceived as an antidote to the emotional overload of modern life. Its concept is rooted in the natural chemistry of happiness—dopamine, oxytocin, serotonin, and endorphins—hormones responsible for well-being, connection, pleasure, and vitality. Our creative challenge was to translate these invisible feelings into tangible clothing that promotes comfort, joy, and emotional resonance.

We began with an in-depth conceptual exploration of each hormone:

Dopamine: the instant reward, linked to pleasure and motivation.
Oxytocin: the “bonding hormone”, evoking connection and affection.
Serotonin: associated with mood balance and self-esteem.
Endorphins: promoting physical release, well-being, and relief.

This emotional framework guided our research into movement, relaxation, and sensory experiences. We drew visual inspiration from wellness, outdoor activities, human connection, and rituals of self-care. The design language embraced fluidity, softness, and ease—reflected in breathable fabrics, clean lines, and optimistic colors. The color palette, inspired by nature and emotional warmth, balanced earthy tones with vibrant accents, like Viva Magenta, symbolizing bold energy and confidence.

My role in this collection involved co-leading the development of the concept narrative, supporting fabric and color selection, and aligning the emotional impact with Sidewalk’s casual, youthful identity.

One of my personal challenges was to work with an abstract and biochemical theme while ensuring that every garment remained emotionally grounded and visually accessible. I had to constantly bridge scientific inspiration with everyday lifestyle—transforming feelings into wearable stories.What I learned from this process was the power of emotional design.

My role

My challenges

Designing from the inside out—starting with what people feel and need—was a transformative experience. It reminded me that fashion can be more than just aesthetic; it can be a tool to support mental wellness, presence, and joy.The result was a collection that invites people to disconnect from pressure and reconnect with pleasure—through touch, movement, and emotion. A reminder that happiness, like fashion, lives in the small details.